850

Participants of 2018 edition


400

Buyers and TOP managers of retail chains

290

Producers of the FMCG sector


160

Services
providers


 
"Congress of the FMCG Market – Store of the Year and Drugstore of the Year" is a key meeting of the food, drugstore and pharmacy industry, which has been gathering the most important figures of the Polish market and of the leading European markets for years. Participants in the Congress are representatives of trade and distribution (including boards of directors, purchasing directors) and manufacturers as well as service providers (including boards of directors, sales and marketing directors).

Congress itself perfectly combines a substantive conference (offering 35 debates and lectures) with a wide range of business meetings, as well as trade fairs where dozens of suppliers of products and services present their innovative products.

Establishing and strengthening business contacts is further enhanced by the unique face to face meetings of trade representatives with congress partners organized by the organizer. They are of great interest because they allow you to reach out to decision makers with whom daily contact is difficult.


SPEAKERS

JURY
The All-Day Congress will be crowned by the awards ceremony for the best stores and retail chains in over 20 categories during the finals of the prestigious "Store of the Year 2018" and "Drugstore of the Year 2018" competitions.

SPEAKERS:

Martin Beháň
Managing Director
Tesco Polska
Geraldine Huse
President of the Management Board
P&G w Europie Centralnej
Tadeusz Kościński
Undersecretary of State
Ministry of Entrepreneurship and Technology
Maciej Łukowski
Board Member, Purchasing Department Director, Jeronimo Martins Polska
Dalius Misiunas
President of the Management Board, General Director, Maxima Grupe
 
Robert Noceń
Vice-President of the Management Board, Carrefour Polska
Jacek Owczarek
Board Member, CFO
Eurocash Group
Katarzyna Paliwoda
Head of Business Central & Eastern Europe at Facebook
czytaj więcej....
Katarzyna Paliwoda, Head of Business @ Facebook in Central Eastern Europe, based in Warsaw. Leading Facebook business in Central Eastern Europe. Previously @ Procter & Gamble, running Gillette business in Central Europe. Historically managed over 15+ brands across 9 countries. Board Consultant for Spring Foundation NGO, formerly Communication Consultant at UNICEF in Kosovo.
Marek Rozkrut
Partner, Main Economist, EY
Tomasz Suchański
President of the Management Board, Żabka Polska
 
 

FRAMEWORK OF THE AGENDA:

MAIN ROOM

08:55 – 09:05 Official opening of the Congress
09:05 – 09:20 Economy and consumer in Poland and Central Eastern Europe 2020 / Marek Rozkrut, Partner, Main Economist, EY
09:20 – 09:40 The future is happening right now. Scenarios for the FMCG sector in Poland and the region / Szymon Mordasiewicz, Managing Director, Nielsen Company
09:40 – 10:30 DEBATE: What’s next? New consumer, new economy, new challenges
  • digital and technological transformation as a challenge for Polish economy and FMCG sector
  • connected consumer is changing development and sales strategies in trade companies
  • omnichannel, e-commerce, non-cash payments - it's not a whim, it's a necessity
  • digital challenge! Big data and personalization as the key to success in FMCG business
  • sector’s challenges and trends for years 2018-2020 – experts’ forecasts
Martin Beháň, Managing Director, Tesco Polska
Geraldine Huse, President of Management Board, P&G Central Europe
Tadeusz Kościński, Undersecretary of State, Ministry of Entrepreneurship and Technology
Dalius Misiunas, Prezes Zarządu, Dyrektor Generalny, Maxima Grupe
Szymon Mordasiewicz, Managing Director, Nielsen Company
Tomasz Suchański, President of the Management Board, Żabka Polska

10:30 – 10:50 „Consumer shifts towards 2020". How do consumers and their shopping path change in the world of mobile phones / Katarzyna Paliwoda, Head of Business Central & Eastern Europe, Facebook
10:50 – 11:05 Quality first! Increasing qualitative expectations of Polish consumer as a challenge and a chance for Polish retail sector and native producers / Maciej Łukowski, Board Member, Purchasing Department Director, Jeronimo Martins Polska
11:05 – 11:25 New Retail – a Turnaround in Global Retailing in 2018 / Ville Voipio, Senior Manager, Business Development, Intelligent Packaging Flagship, STORA ENSO
11:25 – 12:20 DEBATE: The situation on the labour market will accelerate transformation of the FMCG sector in Poland and the region
  • employee market, market that forces companies to seek innovative solutions
  • low unemployment as a challenge for trade companies’ development and expansion
  • trade equals people – borders of automation in the FMCG sector
  • responsibility! Building businesses strength based on employee
Dariusz Kalinowski, President of the Management Board, Emperia Holding (Stokrotka retail chain)
Marek Moczulski, President of the Management Board, Bakalland
Robert Niczyporuk, Partner, law firm Domański Zakrzewski Palinka
Jacek Owczarek, Board Member, CFO, Eurocash Group
Hans Guenter Trockels, Managing Director, Dan Cake Polonia
Ville Voipio, Senior Manager, Business Development, Intelligent Packaging Flagship, STORA ENSO
Robert Wawro, Managing Director, Grupa Maspex

COFFEE BREAK/ DELIBERATIONS OF THE JURY OF THE COMPETITIONS FOR „THE STORE OF THE YEAR 2018” AND „THE DRUGSTORE OF THE YEAR 2018” / BUSINESS MIXER

INNOVATIONS STAGE (EXHIBITION ZONE)

12:35 – 12:45 Where do innovations come from? / Adam Gajewski, Director of R&D Hub, Mondelez International
12:45 – 12:55 The direct link from Sea to Chef / Wim Van Damme, Business Development Manager, Le Petit Pêcheur
12:55 – 13:05 Artificial intelligence and image recognition - how to successfully fight for customer exposure on the shelf / Tomasz Ziętek, CEO, Shelfwise
MAIN ROOM

STRATEGIES & BUSINESS
(part 1)


THEMATIC ROOM 1

CONSUMER & TRENDS
(part 1)


THEMATIC ROOM 2

CONNECTED RETAIL. TECHNOLOGIES AND E-COMMERCE
(part 1)


13:20 – 14:00 DEBATE: Customer experience – new level of competition in trade

  • new technologies and digitisation as a chance for getting closer to consumers and shopping experiences improvement
  • building competitive advantage in retail’s sectors: customer service and personal relations
  • retail upgrade. Trade invests in quality of retail space
  • consumer on the first place. Improvement of experiences builds loyalty and increases shopping cart’s value

Piotr Kraśnicki, Sales Director, Board Member, Modern-Expo S.A., Sławomir Nitek, COO, Netto Polska, Robert Noceń, Vice-President of the Management Board, Carrefour Polska, Krzysztof Szponder, Vice-President of the Management Board, Kaufland

14:00 – 14:20 Future stores already exist? Consumer needs shaping new retail concepts / Anatolii Khodziuk, President of the Management Board, Modern-Expo S.A.

14:20 – 14:40 Reinvent the retail. New retail concepts as an answer to market challenges and consumer needs / Łukasz Juskowiak, Board Member, Marketing Director of Big Ben, Grupa Eurocash

13:25 – 13:45 A consumer is a king, but what determines his behaviours, needs and choices? / Małgorzata Głos, Client Business Partner, Nielsen

13:45 – 14:05 Food – new religion of millennials in Poland and the world / Przemysław Franczak, Head of Ultra Fresh Food Department & TGM HoReCa, Makro Cash and Carry Polska

14:05 – 14:25 Shopping is FUN! A customer expects that the visit to a store is fun / Marcin Rosati, President of the Management Board, MediaMarktSaturn Polska

14:25 – 14:40 Boom on natural cosmetics. A trend or a new cosmetic category? / Anna Luks, Marketing Manager, Eurus
13:25 – 13:45 Connected Consumer. Connected Retail. Future of the retail in the eyes of Google / Rafal Kudriawcew, Industry Head, Google

13:45 – 14:00 P as personalisation. Offers and loyalty programmes tailored for Kowalski / Dominik Zacharewicz, Managing Partner, Loyalty Point

14:00 – 14:15 Omnichannel Strategies – Aligning with New Consumer Requirements in Retail and CPG / Ville Voipio, Senior Manager, Business Development, Intelligent Packaging Flagship, STORA ENSO

14:15 – 14:35 MINI DEBATE: Sharing economy is entering the trade. Will it change the face of this sector? / Zbigniew Płuciennik, President of the Management Board, Szopi.pl, Magdalena Szulc, Director of Communications, Uber Polska

LUNCH / BUSINESS MIXER

MAIN ROOM

STRATEGIES & BUSINESS
(part 2)


THEMATIC ROOM 1

CONSUMER & TRENDS
(part 2)


THEMATIC ROOM 2

CONNECTED RETAIL. TECHNOLOGIES AND E-COMMERCE
(part 2)


15:40 – 16:00 Carrefour 2022. The strategy of nutritional transformation as a response to market challenges and consumer needs / Robert Noceń, Vice-President of the Management Board, Carrefour Polska

16:00 – 16:20 From the customer's perspective. How do customer experiences at the place of sale strengthen shopping habits? / Marcin Gieracz, Strategic Advisor, ASM Group SA, CEO, Rubikom Strategic Thinking

16:20 – 16:40 Themed weeks and world cuisines in retail chains strategies / Krzysztof Palczewski, President of the Management Board, KK Polska

16:40 – 17:40 DEBATE: New opening in the trade. Changes in the law enforce the transformation of the industry

  • who gained and who lost on the ban on Sunday trading?
  • will the new law change the structure and functioning of the commercial sector in Poland?
  • new commercial and marketing concepts. How to find yourself in a new reality?
  • e-commerce and new commercial concepts as an answer to the ban on Sunday trading?
  • the impact of the act on contractual advantage on retail chains relations with suppliers
  • are the key changes in the law regarding trade already behind us?

Tomasz Kaczyński, Partner, law firm Domański Zakrzewski Palinka, Robert Krzak, Vice- President of the Management Board, Piotr i Paweł, Jacek Palec, President of the Management Board, bdsklep.pl, Dorota Pokrop, Partner, Tax Advisory Department, EY, Krzysztof Tokarz, President of the Management Board, GK Specjał, Krzysztof Zwierzycki, Head of Retail Chain Department, LOTOS Paliwa
15:45 – 16:00 Bio is just the beginning! New trends set the direction for the development of the healthy food segment in Poland and in the world / Tomasz Krupski, Head of the Healthy Food Category, Merkury S.A.

16:00 - 16:15 Future Consumer. Now – eight powers shaping future consumer behaviours / Marcin Walendowski, Senior Manager at Business Advisory Department, EY

16:15 – 16:35 Shopping on high heels. How do women buy at stores and online? / Artur Czajka, Trade&Shopper Business Development Manager, IQS, Mateusz Zubkowicz, Business Unit Manager, IQS

16:35 – 17:40 DEBATE: A Polish family go shopping. Families in the centre of interest of retail chains and FMCG companies

  • Purchases under the sign of the 500+ Program? The structure of expenses and shopping cart of Polish families
  • Demographic changes and the evolution of the family model are a challenge for the trade
  • Polish family on the crossroads of retail chains - operators' promotional and marketing strategies
  • Who chooses who puts in the cart, who pays and whether the adults are really controled by children?
  • Cool, family, inspiring - shopping as a way to boredom - where and how do Polish families buy?
  • If not on Sunday, then when? - how state policy affects shopping habits of Polish families

Małgorzata Cichecka, Sales Effectiveness Director, Nielsen, Małgorzata Cieloch, Deputy Director of the Office of President of Management Board, Spokesperson, Office of Competition and Consumer Protection, Dr Adam Gajewski, Director of R&D Hub, Mondelēz International, Janusz Kulesza, Deupty President of the Management Board, PSS Społem Białystok, Marcin Poniatowski, Board Member for Marketing, Lewiatan Holding, Jerzy Roguski, Commercial Director, Żabka Polska
15:45 – 16:05 Artificial intelligence and real trade. How will technology change the face of the retail? / Sebastian Starzyński, President of the Management Board, ABR SESTA

16:05 - 16:20 GDSN. Digital revolution in the cooperation with suppliers - business case of Carrefour Polska suppliers / Sebastian Kawecki, Dyrektor Supply Chain, Carrefour Polska, Krzysztof Muszyński, Expert on GDSN and Quality of Basic Data, GS1 Polska, Katarzyna Orlińska, Chief Digital Officer, Carrefour Polska

16:20 – 16:40 New technologies in duty of e-commerce. What drives consumers to buy food online / Katarzyna Czuchaj-Łagód, Member of the Council, The Chamber of Digital Economy Council

16:40 – 17:40 DEBATE: E-Battle of Warsaw – the capital of Poland, the most competitive market of online commerce. Perspectives and directions for the market development

  • Changes in Polish law open up new opportunities for the development of e-commerce and e-grocery on the domestic market
  • Warsaw as a laboratory for the Polish e-grocery sector - potential and barriers to development
  • How city authorities can accelerate and support the development of the e-commerce sector in their area
  • How do Poles buy on the Internet and what do they expect from online stores?
  • Price, quality, security, trust - factors shaping e-shopping habits
  • In which direction will e-stores with food evolve?

Grzegorz Bielecki, COO, Frisco.pl, Piotr Kondraciuk, President of the Management Board, Polski Koszyk, Grzegorz Kurdziel, Vice-President of the Management Board, Poczta Polska, Paweł Michalak, Business Development Director, Engineering & Manufacturing MLEMEA, DHL Supply Chain Bożena Nawara-Borek, E-Commerce Director, Carrefour Polska, Patrycja Sass-Staniszewska, President of the Board, Chamber of Digital Economy

COFFEE BREAK / BUSINESS MIXER / BUSINESS CARDS LOTTERY

INNOVATIONS STAGE (EXHIBITION ZONE)

17:50 – 18:05 Kontigolive, or how to transfer a stationary store to the online world / Anna Sikorska, Digital Director, Kontigo
18:05 – 18:20 The first mobile application for franchise drugstore chains - the DP Drogerie Polskie chain tool for mutual sales activities of producers and trade / Leszek Szwajcowski, Vice-President of Management Board, DP Drogerie Polskie


18:30 – 19:00 Business Cards Lottery

MAIN ROOM

19:10 Gala presenting the results of the competitions for “The Store of the Year 2018” and “The Drugstore of the Year 2018”